Febreeze

What is up with those Febreeze commercials?

Let me just say that while I am working I like to have the TV on in my office for background noise.  The TV is actually not on my desk so I can't see it unless I turn around so sometimes strange commercials or newscasts interrupt my concentration and I have one of those Scooby Doo, "Duhhh???" moments where I say to myself, "Did I hear that correctly?"  Today I heard a Febreeze commercial that I have probably seen before but never noticed and it kind of got me thinking....and it freaked me out.

Ok let me break it down for you in case you haven't seen these commercials.

The Febreeze people create a horrible smelly situation by, say, leaving raw meat and fish in a hot car for a few days and then putting a Febreeze air freshener in the car. Then they put a blindfolded person in the car with the dead rotting flesh and the air freshener and ask them what they smell.  The people always say things like, "Wow, it smells like fresh flowers and a field of daisies." Or, "Wow I have never smelled anything so fresh in my life!"

What is wrong with this picture?

Are the Febreeze people advocating using their product to simply mask filth? It seems that way to me. I mean if you don't live in a garbage dump who the hell has a house that is so smelly that it requires the unnaturally strong powers of an uber-air freshener? 

Don't get me wrong, I live in a house with 4 dogs so I often have a candle burning and I actually keep a sachet under the seat of my car to drown out any residual canine smell from when the dogs ride with me.  But a candle could never mask the smell of a rotting carcass. No way.  So why would you need something that strong unless you were living in the kind of filth that would render you in need of a visit from the people on that show, "Hoarders"?

It makes you wonder who the target market is for the Febreeze super-strong air freshener product and how the Febreeeze people found out about them? Did they do market research on really smelly people? If so, you have to think there are an awful lot of them in this country because Febreeze airs commercials all the freaking time.  I wonder how large a target market has to be to qualify for a corporate television ad campaign? 

If the U.S. has a population of about 300 million people wouldn't a corporation need to target at least a few million of them to make an ad campaign cost effective? Do really smelly people who live in filth have TVs?  Do they vote? Where do they live? I have SO many questions.  But at the end of the day I think that if we live in a world where the only thing that can kill the smell of a dirty home is a super powered air freshener rather than, say, soap & water, flowers, candles, or just opening a window then we are doomed.